Skinnygirl Apparel Connects to Customers in a New Way: Pinterest

Posted by on

This month, Bethenny Frankel’s Shop Skinnygirl apparel and beauty finds a new connection with its customers and fan base through visual search engine, Pinterest. 

Skinnygirl should quickly feel right at home on the platform as its growing product line lends itself to many top categories, mainly fashion, health, and beauty.

Pinterest Helps Paint The Bigger Picture of How Products Fit Into Your Life

Because Pinterest’s MO is to help searchers find and do what they love, the platform has less of a product to consumer vibe and serves more as a source of inspiration or virtual “vision board” for personal development and better living. This adds a much-needed dimension to Skinnygirl’s community outreach because Skinnygirl is not just a product line. It’s not fast fashion. It’s become a lifestyle movement that thousands have taken to and grown to trust for the what’s what of product innovation.

Since its inception with low-cal cocktails, Skinnygirl has been providing customers with “sensible products with a little extra flair” since 2011. In keeping with that trend, Skinnygirl expanded to creating comfortable but fashionable apparel for every size and shape.


Skinnygirl and Pinterest Share Values

Skinnygirl must appreciate Pinterest’s shared value of inclusivity. Earlier this year, Pinterest announced a new feature that would allow beauty pinners to select a palette that best represents their skin tone to encourage a better range of content and match it accurately to its users.

Since health & beauty rank in Pinterest’s top 5 pinned categories, users will now be happy to find Skinnygirl’s most recent addition, Natural Radiance Series. The anti-aging skin care line adheres to the strictest standards and is safe for all skin types, especially sensitive skin sufferers who probably have a whole board dedicated to skin care hacks!

How Will Skinnygirl Add “A Little Extra Flair” To Your Boards?

Find Jeans, intimates, shapewear, beauty, and lifestyle products, giveaways, press releases, and of course, everything Bethenny Frankel (and what she’s wearing!) on Shop Skinnygirl’s Pinterest board here